(This is the third and final part in a series of articles. You can download the entire series as a reference guide here.)
Most independent consultants have no budget for marketing or advertising, yet they all wish they had a bigger client list. Having a well-crafted LinkedIn profile is free and one of the first things potential clients will look at when they hear about you. Make the most of it!
The first article in this series about how to optimize LinkedIn profiles explains how to create an excellent first impression with a photo, background image, and a succinct “tag line” to summarize your brand and expertise. The second article provides tips for how to market yourself as an independent consultant using the Summary and Background sections. This article summarizes the importance of LinkedIn’s Skills and Endorsements, and Recommendations sections, which are misunderstood and underutilized. It also includes practical tips for how to beef up these sections, as well as the Accomplishments section.
Skills & Endorsements
Your list of skills is an easy way to help others understand your strengths and skill sets. This section is a good opportunity to flesh out your personal brand—emphasize the skills that are related to your sweet spot and delete the skills that aren’t. The two keys to making the most of this section are prioritization and curation. [Read more…]