This is the second in a series of three articles. You can download the entire series as a reference guide here.
With over 133 million users in the U.S. and another 334 million around the world, LinkedIn has become an indispensable tool and reference. If someone is interested in hiring you as a management consultant, it’s a good bet that they’re going to look at your LinkedIn profile, even if you have your own website. It’s critical you put your best self forward.
The first article in this series explained how to have a “top-notch top box” on your profile. If this top section is your storefront window, the mid-section is your main-floor merchandise. This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. (Hint: it’s not by rehashing your résumé.)Read More