Narrow Your Niche to Win More Work as a Solopreneur

Narrow Your Niche to Win More Work as a Solopreneur

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true.

Being memorable generates referrals and credibility. This is why you want to be “The Person” to talk to for a given situation. Think of it from your potential client’s perspective. If someone is going to spend tens of thousands of dollars, they want to hire an expert, not someone who has “done something sort of like it,” or “done it once or twice,” or who may be able to help them. They want to hire a specialist and you want to be that person.

Read More

Use the Power of Intention for Critical Conversations

Use the Power of Intention for Critical Conversations

As consultants, our ability to communicate effectively is vital to our success. Whether you’re meeting a potential client for the first time or you have to deliver some difficult feedback, it’s hard to over prepare.  That said, I suspect most of us don’t do enough preparation for these important conversations. Sure, we may jot down our key points or put together a flawless presentation, but have we prepared our brains to seek the outcomes we desire?  …

Read More

As a Solopreneur, Don’t be #OpenToWork on LinkedIn. Do this instead!

As a Solopreneur, Don’t be #OpenToWork on LinkedIn. Do this instead!

If you provide services to companies as an independent consultant or to business professionals as an executive coach, you should be using LinkedIn to help build your business. It’s an excellent tool to establish your credibility, create awareness about your expertise and services, expand your network, and of course, keep in touch with your existing connections to help foster referrals. Although it’s a terrific platform, using LinkedIn effectively is getting more complicated as new features and tools are added. This article discusses two of the more recent LinkedIn tools that can be used as a solopreneur to help drive awareness of your services and build your pipeline of prospects.

Read More

Use ChatGPT to Boost Your Productivity as a Consultant

Use ChatGPT to Boost Your Productivity as a Consultant

Of course you’ve heard of ChatGPT but are you using it to work smarter and more efficiently yet? If not, you should be! Recently the Professional Independent Consultants of America (PICA) hosted a members-only roundtable discussion to help people jumpstart their use of this powerful tool. Special thanks to Alexis Hultine of Digital by Design, and Dave Seaton of SeatonCX for leading the session and sharing their insights. This article was written by ChatGPT using the transcript of the roundtable.

Read More

Figuring Out Your Billing Rate as an Independent Consultant

Figuring Out Your Billing Rate as an Independent Consultant

Too many solopreneurs undercharge for their expertise. They don’t know to add a hefty margin to cover things like self-employment tax, business expenses, health insurance, and nonbillable time spent on business administration. Or they haven’t raised their rates consistently over time, or they haven’t switched to a fixed fee. This article explains how to determine your “base rate”, and the external factors that will impact your pricing. …

Read More

Business Development in the 21st Century

Business Development in the 21st Century

As self-employed professionals, we’re experts at helping our clients solve problems but we often struggle when it comes to building a healthy pipeline of leads. For most of us, prospecting for new clients is the very last thing we want to do.  But what if there was a way to make it less of a chore and maybe even enjoyable? …

Read More

Start Each Engagement with the WOW Factor

Start Each Engagement with the WOW Factor

One of my “whys” for becoming a solopreneur nearly 20 years ago was to have more quality time with my daughter. Self-employment would not only let me set the boundaries I needed, but it would also allow me to manage my time as well as my clients’ expectations. To do this…

Read More

How to Generate Referrals Without Asking

How to Generate Referrals Without Asking

Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” We discovered her penetrating critiques of referral-generating “best practices,” and we learned about the science of referrals. Ultimately, we discovered that the common wisdom isn’t so wise, and that the best referral-generating strategies are the ones that empower referrers to serve their own social networks, boost their own senses of self, and close the loop on generous reciprocation. This month, we’re pivoting out of philosophy and into practice.

Read More

How to Generate Referrals Without Asking

How to Generate Referrals Without Asking

A few months ago the PICA community gathered for a webinar with Stacey Brown Randall, a leading light in business referrals strategy. She spoke about one of the biggest problems in solopreneurship: the feast-famine cycle.

How do we put a stop to that cycle? How do we bring more clients into the fold? How do we systematize the business development process? And how do we do it all without spending money and effort on digital advertising and direct marketing?

Read More

4 Tips for Putting Your Best Self Forward

4 Tips for Putting Your Best Self Forward

You have less than a second to make a good impression! If you want new clients as a solopreneur, you must make a good first impression. Clients hire experts who are accomplished and trustworthy, so obviously you need to convey those qualities immediately, but not just when you meet someone. You need to project confidence and professionalism well before your first conversation, like on your LinkedIn profile. Specifically, your headshot. Here are four tips to make sure you’re not inadvertently turning prospects away.

Read More

What Clients Look for When Hiring a Solopreneur

What Clients Look for When Hiring a Solopreneur

After decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success. You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals.

Read More

Get More Business as a Consultant by Adding a Logo to Your LinkedIn Profile

Get More Business as a Consultant by Adding a Logo to Your LinkedIn Profile

As a solopreneur, good marketing is critical. A well-polished image can attract clients by conveying competence and professionalism. It can differentiate you from competitors, and it demonstrates that you take your business seriously. A professional image enables prospective clients to see you as credible from the very first impression. You know this, but you may still have the lame blue-gray square on our personal LinkedIn profile…

Read More

Self-Employed? Think APV: Always Provide Value

Self-Employed? Think APV: Always Provide Value

As a solopreneur responsible for finding your own work, you may be tempted to adopt the ABC sales mantra, “Always Be Closing,” as described so powerfully by Alec Baldwin in the movie Glengarry Glen Ross. But when you’re self-employed, ABC might be the kiss of death to your business because nobody likes being sold.  As coaches, independent consultants, and financial planners, we’re problem-solvers, not salespeople. We want to be remembered and trusted, so put the client first.

Read More

Use a Professional Email Account to Boost Perceptions, Pay, and Profit

Use a Professional Email Account to Boost Perceptions, Pay, and Profit

Conveying a professional image is critical to maximizing pay and profit when you’re self-employed. One of the easiest and most affordable ways to be perceived as a professional is to use a business email address.

If you’re using an email that ends with @gmail, @hotmail, or @outlook, or a “fake business email” like JohnDoeConsulting@gmail.com, you’re shooting yourself in the foot. Instead, present yourself as a professional by using an email with the name of your business as the domain. For example, John@PremierConsulting.com or…

Read More

When and How to Raise Your Rates

When and How to Raise Your Rates

Thanks to inflation, everything is more expensive now. Seems like a good excuse to raise your rates, and now is the perfect time. 

The easiest time to raise your rate is on the cusp of something new — a new year, a new project, a new client. With the new year just around the corner, now is the time to inform your clients that your rates will be going up next year. Read on for ways to make this easier. 

Read More

Every Solopreneur Should Know Their Why

Every Solopreneur Should Know Their Why

Solopreneurship is not the right career choice for everyone. You have to do things you’ve never done before and push your boundaries, all while trying to earn a living. It takes courage, persistence and grit because fear, uncertainty, and doubt—FUD—is always lurking, trying to coax you back to the safety of a “real job.”…

Read More

For Solopreneurs, Business Development = Relationship Development

For Solopreneurs, Business Development = Relationship Development

The biggest stress for self-employed professionals is business development: how to cultivate meaningful regular work. It's vexing for at least three reasons. First, solopreneurs are experts who are good at helping clients solve problems or achieve certain goals, but they are not usually trained in sales or marketing. Second, when knee-deep in actually doing "the real work," solopreneurs are hard-pressed to find time to publish thought-leadership articles or create and manage marketing campaigns. Third, although they have the confidence to be self-employed, many solopreneurs just aren't comfortable selling themselves or doing any sort of self-promotion.

Read More

What / Who Is a Professional Independent Consultant?

What / Who Is a Professional Independent Consultant?

If you tell people you are a consultant, many of them will not understand that you are an independent professional in business for yourself. They have good reason to be confused. Many people who call themselves consultants are employees of large global firms like Accenture, and others perform temporary assignments through a staffing agency. Still other people market themselves as consultants when they take on projects between (or in addition to) full-time jobs.

Being misunderstood by people in social situations can be frustrating. Being misunderstood by prospective clients and networking partners will hurt your profit.

Read More

Nine Things to Think About Before Taking the Leap to Independent Consulting

Nine Things to Think About Before Taking the Leap to Independent Consulting

Being a self-employed solopreneur isn’t for everyone. Sure, it sounds fabulous—the ability to be selective about the work you do, have a flexible schedule, escape office politics, make good money—but there are drawbacks. I made the leap to independent consulting in 2004 and never looked back. Although I made more money while working fewer hours, I also had to learn how to run my own business. Here are nine things to think about before taking the leap to become a solopreneur.

Read More